(The following topics include but are not limited to)
Topic 1. Business Management
Fundamentals of management
Commercial economic basis
Fundamentals of commodity science
Statistical basis
Fundamentals of Big Data financial management
Business planning practice
Business development in the digital context
Business planning positioning, business operation management, business investment management
Business management software
Data management
Management information system
Business model
Business analysis
Topic 2. Applied Economics
Economic growth and technological innovation
Management innovation and the economy
Economy in the context of Internet
Economic management
World economy, digital economy, regional economy, foreign trade economy
Rural economy, industrial economy
Sharing economy, real economy, banking economy
Economic transformation, Low carbon/green economy
Economic strategy, industrial economy
Fintech and financial development
Economy and Environment, Economy and Trade, Economy and Governance
Data processing in economic management
Artificial Intelligence and Internet economy
Topic 3. Marketing
Marketing foundation, digital marketing foundation
Consumer behavior analysis
Brand planning and promotion
Business data analysis and application
International marketing
Market research
Introduction to basic accounting and finance
Enterprise sales planning
Commercial bank practice, human resources management
Market research and forecasting, distribution channel management
Bank marketing, service marketing, customer relationship management, pricing management
Modern sales technology, marketing innovation
Theory and practice of advertising
Finance and taxation
Public relations
Promotion management as well as business etiquette and business negotiation